Top 5 Drawing & Coloring Apps on Android in the UK - Q1 2023

In the first quarter of 2023, the top five drawing and coloring applications on the Android platform in the United Kingdom exhibited varied performance trends. Data from Sensor Tower provides insights into their weekly downloads, revenue, and active user trends.

Phone Case DIY experienced a notable fluctuation in weekly downloads. Starting from approximately 24.4K downloads in late December, the app saw a drop to about 5.9K in early January, followed by a gradual recovery, peaking at around 15.5K in the week of February 20. Active users mirrored this pattern, starting at 61.9K and dipping to 30.3K by mid-January, then recovering to around 46.8K by late February.

Color Page ASMR also showed a fluctuating download trend. The app started with 35.3K downloads in late December, dropping to 4.6K by mid-January, and then stabilizing around 10K to 12K downloads per week through February and March. Active users followed a similar trend, beginning at 61K and declining to 26.9K by mid-January, before stabilizing around 38K to 40K in February and March.

Happy Color®: Coloring Book maintained a steady performance in weekly downloads, ranging between 6K and 8.6K throughout the quarter. Revenue exhibited slight fluctuations, with a notable peak of approximately $712 in mid-February. Active users remained relatively stable, starting at 184.9K in late December and fluctuating between 150K and 170K throughout the quarter.

Pixel Art - Color by Number saw a consistent pattern in downloads, starting at 14.5K in late December, dipping to 4.6K by late January, and then recovering to around 8.5K by the end of March. Revenue remained stable, averaging around $400 to $500 per week. Active users started at 106.1K, dropping to 83.8K by mid-January, and then fluctuating between 82K and 98K through the rest of the quarter.

Makeup Kit - Color Mixing exhibited a varied trend in weekly downloads, starting at 10.4K in late December, dropping to 3.5K by mid-January, and then peaking at 11.5K in late February. Active users followed a similar pattern, starting at 23.8K, dipping to 11.6K by late January, and then recovering to around 25.2K by late February.

These insights, derived from Sensor Tower data, provide a comprehensive overview of the performance of these popular drawing and coloring apps in the UK for Q1 2023. For more in-depth analysis, additional insights can be found on Sensor Tower.